The Canadian Style: 2011

MERRY CHRISTMAS & HAPPY NEW YEAR 2012 FROM ABStyle

ABStyle would love to wish all of You-my Clients, Friends and all of You who supported me this year - Merry Christmas & All the Best for the New Year 2012!!!

CHRISTMAS CHEERS WITH APT22 - WHAT A GREAT EVENING!!!

Last Thursday, Kimberlie Stern from APT22 - one of the Calgary's boutiques - together with her girls hosted amazing shopping night!!! Just perfect idea for shopping before Christmas!!

For those who didn't have chance to be in the store yet - APT22 is very trendy boutique located in the heart of Calgary downtown carrying both amazing clothes from different labels (TART, Bella Lux, Karina Grimaldi, olive and olivia, Blank, Veronica M, Fate) and beautiful accessories & shoes.

During the evening guests enjoyed shopping while sipping some prosecco, tasting delicious appetizers - everything in the beats of great music by DJ. One of the night specials was lips touch ups provided by very talented Makeup Artist from NARS - Candice Fudge.

Congratulations to Kim and her team for having such a great evening!!!

Special "Thank You" words to my Friend and great photographer, Gary Evans from FullFrameFotography for taking all the pictures that night!!!Thanks to him - You can see what you've missed!!!

There is nothing better than shopping while sipping prosecco bubbles...

Ania Basak- ABStyle & Kim Stern - the owner of boutique APT22

Amazing Makeup Artist from NARS - Candice Fudge and her lips touch up

Kim (APT22 Owner) choosing outfits for one of the clients

The evening was also filled with great beats

T'WAS THE NIGHT - GREAT SHOPPING EVENT AT THE CORE, CALGARY!!!

What an evening...!!!!! I heard this statement many times right after the actual event - "T'was The Night" - the biggest, private, after-hours shopping benefit that

Calgary has ever seen!!!

On the evening of November 30th, 2011, the Core (TD Square/Holt Renfrew) attracted over 7.500 people to celebrate the kick-off to the holiday season, the multi-million dollar renovation of the Core and support two non-profit organizations who are changing the landscape of urban Calgary - the United Way's "BeCause"initiative and

the National Music Centre Project.

Just that night approx. $40.000 was raised to support these two local charities!!

During the evening, Calgarians not only had a chance to do actual Christmas shopping but also could walk on the red carpet and take photo with international blogger & eTalk host - Lainey Lui (www.laineygossip.com); admire the Core's spectacular new 45-foot Christmas Tree (the tallest of its kind in Western Canada); but one of the most exciting part was for sure a special holiday performance by Juno Award Winning artist - Chantal Kreviazuk, and other performances around the shopping centre - including the Calgary Girls Choir!!!

Looking forward to see more of those kind of events in Calgary!!!

The CORE's Margaret Cooper, Kim Bogner and Jillian Lucyk with Mayor Nenshi

Andrew Mosker, Executive Director of the National Music Centre, and Sheenah Rogers, Co-Chair of The United Way's BeCause initiative

The CORE’s 45 – foot tree alit with fireworks and surrounded by the Calgary Girl’s Choir

Media Coverage provided by Ania Basak - ABStyle/Fashion Calgary

CayleyRio Design Photoshoot

Photography: Rafal Wegiel / RW Photo

Designer: Susan Yuzwak / CayleyRio Designs

Makeup: Anna Basak / ABStyle

Hair: Austin Francis Guy / Edges Salon

Model: Justine Thurlow

INTERVIEW WITH POLISH DESIGNER - TERESA ROSATI - IN EUROPEAN MAGAZINE

FASHION & BEAUTY WEEK 2011 IN EUROPEAN PRESS

CHRISTMAS IS AROUND THE CORNER AND ABStyle HAS SPECIAL OFFER FOR YOU!!!

Please, scan the code to receive your coupon!!!

What a perfect GIFT for people you love - from

Makeup Lesson&Makeup Application for every occasion to

Image Consulting&Personal Shopping Assistance!!!

For more information - please call Ania from ABStyle

403.614.0139

SCAN TO MAKE A DIFFERENCE YYC CAMPAIGN with Edges Salon&Spa

Calgary's Edges Salon&Spa

is using an innovative technology to spread the message of hope and raise funds for children in need this holiday season. Edges Salon, Redken Canada, and Calgary’s leading Mobile & Social Media Agencies, Hollow Earth Media and ENGAGEIA, have put together a unique QR Code campaign (Quick Response) with the QR code shaved onto the back of heads and on t-shirts worn by a brigade of “hope” agents – local high school and college students –

all in support of

ONEXONE’s, “Help Feed A Child” fund.

QR Codes are specific two-dimensional codes that are readable by dedicated QR barcode readers. They bridge online information accessed from the offline world through the use of smartphones.“Edges is the first salon to use the QR technology shaved onto heads and working with Hollow Earth Media and ENGAGEIA we have raised the bar for creative fund raising campaigns this holiday season,” says

Lina Chammoury, Director of Marketing at Edges Salon & Spa.

“The QR technology is immediate, so people can give and go, and their donations are instantly recognized allowing the money to be collected and distributed nearly instantly. We want to raise as much money as we can to support ONEXONE’s fight against child poverty and hunger.”For three years Edges Salon has been a major fundraiser for ONEXONE with their annual cut-a-thon raising more than $25,000.

How it works:

When the QR haircut has been scanned, audiences will be prompted to make a $5 donation by text message or credit card. In return for their support, participants will receive free REDKEN products, exclusive mobile coupons at Edges Salon & Spa locations and be entered into a mobile contest with further Edges Salon Gifts. To show support & donate: ensure mobile device is equipped with a QR code scanner. To download a QR scanner, text the word ‘SCAN’ to the 5-digit number 70734. “This past year ushered in a host of changes in the world of marketing, effective brand promotion, and nurturing customer relationships. When envisioning this campaign, we knew we had to bring on a team that both understood the recent shift in consumer behavior and how to optimize the campaign based on that”, says

Jaime Iredale, CEO & Co-Founder of Hollow Earth Media. Hollow Earth will be managing the mobile components of the campaign & ENGAGEIA the strategic online positioning.“The ‘Scan To Make A Difference’ initiative may very well be the head-tuner needed to grasp people’s attention to inform them of what a great cause this is, and provide an innovative way to show their support” says

Kent Speakman, President of Engageia & one of iMedia’s Top 10 Digital Marketers of 2011. For more info contact: Lina Chammoury, Edges Salon (403) 375-0000Scan To Make A Difference This Holiday SeasonUnique and Innovated Way to Raise Hope from Local Calgary Salon December 10 & 11 / December 17 & 18 @ local malls and other local Calgary venues.

Download QR Scanner: Text the word ‘SCAN’ to 70734.

T' WAS THE NIGHT - STYLISH EVENT AT THE CORE DOWNTOWN/CALGARY

Calgary’s Only Downtown Shopping Centre

The Core (TD Square/Holt Renfrew) announces the line-up for Calgary's biggest private holiday shopping benefit event "T'was The Night" happening on November 30th, 2011.

Red Carpet starts at 6.30 p.m.

During the evening You will have chance to hear a special holiday performance by Juno Award Winning artist - Chantal Kreviazuk, and other performances around the Centre from local artists, including the Calgary Girls Choir; see LaineyGossip.com's -Lainey Lui as well as experience great shopping & promotions brought to You by amazing CORE stores (Harry Rosen, Holt Renfrew, Brooks Brothers, Banana Republic, BCBG, HMV and many more). And of course - this evening will be shining because of beautiful lighting coming from a 45-foot Christmas Tree - the tallest of its kind in Western Canada!!!

Don't worry about the parking - this night it will be FREE for ticket holders so make sure you purchase Your ticket before November 30th!!!

You can get all of your holiday shopping down in one night and what is great about it - is the fact that all ticket sales will support two local charities working to revitalize Calgary's downtown : BeCause - a next generation initiative of the United Way of Calgary and the National Music Centre Project!!!

Tickets are $15 and are available online or at the Customer Service Centre, located on the second floor of The Core!!! You don't want to miss it!!!

CHRISTMAS CHEERS WITH APT22 on December 1st!!!

CHRISTMAS CHEERS AT APT 22

DECEMBER 1st

6-9pm

Come join Christmas cheers with Kim and her staff at APT 22 would like to invite everyone for a look at all the lastest fashion for L.A. As well we are supporting a charity for "spud buds" bring mittens, socks, gloves, tooth brushesect.....

And receive 20% off largest item!!! www.spudbuds.ca

Cheers,

Champagne & Appetizers for everyone